About me

I am a WordPress developer and consultant with a focus on conversion-oriented websites. I spent years configuring clients’ Google Analytics and Tag Manager accounts to ensure the digital measurement model helps in better decision-making.

Key skills

About me

I am a WordPress developer and consultant with a focus on conversion-oriented websites. I spent years configuring clients’ Google Analytics and Tag Manager accounts to ensure the digital measurement model helps in better decision-making.

Key skills

Key skills

Web development

HTML, CSS, Javascript

Landing Pages

Unbounce, Leadpages, Instapage, Clickfunnels

Newsletters

SendinBlue, Mailchimp, ActiveCampaign, Hubspot, GetResponse, ConvetKit, Drip, AWeber, OptinMonster

CMS, Builders, Plugins

WordPress, Elementor, Yoast, Kadence, Astra, Cpanel, FileZilla, GoDaddy, SiteGround ,Bluehost, ionos.de

Digital Analytics

Google Analytics, Google Tag Manager, Google Optimize, Hotjar, Optimizely, Kissmetrics

Project Management

Asana, Basecamp 3, Trello, Jira, Teamwork, Podio

Experience

Work history

WordPress developer / Analytics specialist (co-founder)

Adssential, Croatia ( Apr 2017 - today)

As a co-founder of Adssential, I was in charge of all website projects, creating digital measurement models for clients and improving conversion rates for e-commerce and lead-gen websites. 

  • Meeting with clients to discuss website design and function,
  • designing and building the websites’ front-end,
  • creating conversion-oriented websites,
  • designing, building, and executing split testing, multivariate testing, and other testing approaches for websites, newsletters, and landing pages,
  • conducting WordPress training and consultancy with clients,
  • improving digital measurement and best practice analytics setups,
  • optimization and maintenance of Joomla and Shopify websites.

WordPress developer / Digital consultant

LightLounge, USA (Sep 2018 - Oct 2020)

I was in charge of customer journeys, creating digital measurement guidelines and the education as well as informing the CEO and COO on indicators and performance results.

  • Creating buyer personas for LightLounge services,
  • creating standard operating procedures for WordPress, Google Ads and Facebook,
  • creating and executing the SEM strategy to grow monthly recurring customers from 0 to 200,
  • increasing the lead-gen conversion rate from 2% to 8%, with a change of strategy in Google Ads and landing page optimization,
  • producing daily, weekly, and monthly reports in Data Studio and custom reports in Google Analytics for upper management,
  • creating  WordPress website from scratch for both lead-gen and e-commerce capabilities,
  • educating employees on WordPress booking system (AmeliaWP)

Google Analytics and Tag Manager consultant

InboundCPH, Denmark (Sep 2016 - Jan 2020)

I worked with some of the largest companies in Denmark to properly tag their website, creating the best practice structure for Google Analytics accounts and defining the digital measurement model used in sales reports for upper management.

Google Ads and Analytics specialist

Freelancer, remote worldwide (Sep 2014 - Apr 2017)

I worked for clients from all over the world on setting up their Google Ads and Analytics accounts. 

  • Conducting keyword research,
  • managing budget and strategies to ensure the best ROI for clients,
  • performing A/B testing by creating different ad copies and landing pages,
  • making plans for audience targeting,
  • using Google’s tools for a faster and more efficient campaign setup.
  • analyzing a website’s key performance metrics and competitive trending,
  • creating forecasts using operational and statistical tools and models,
  • directing queries and analyzing databases and logs to produce daily, weekly, and monthly reports,
  • making recommendations regarding process improvements and helping develop performance policies and procedures.

Google Ads Specialist

Arbona, Croatia (May 2014 - Aug 2014)

I was leading a Google Ads team and setting up Google Ads accounts myself.

  • Researching new advertising opportunities,
  • identifying trends and patterns to improve campaign effectiveness,
  • working with management on advertising campaigns across multiple platforms,
  • developing strategies to improve website traffic and sales,
  • educating new employees on Google Ads and social media in general,
  • quality checking for Google Ads campaigns and Analytics setups.

Website tester, Google Ads account manager

Exabyte, Croatia (Dec 2013 - May 2014)

I started as a volunteer and developed a working relationship with developers.

  • Testing websites,
  • finding bugs and suggesting changes to the content and website structure,
  • and creating the first Google Ads campaigns for a company’s website development services, app development, and other custom solutions.

Digital Marketing Assistant

Zimo, Croatia (2012 - 2013)

As a college student, I was responsible for researching, writing, and uploading the latest tech news available through the web space.

  • Keyword research,
  • optimizing content for SEO,
  • adding optimized images, and working in the WordPress CMS that served as a backbone of our news portal.

Education

Master of Science, Information Technology

University of Zagreb, Croatia (Jul 2007 - Jul 2013)

Natural Sciences and Mathematics

First Gymnasium Varaždin, Croatia (Jul 2003 - Jul 2007)

Whatever your needs, I am looking forward to hearing from you

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